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How Grupo Technos's e-commerce team brought landing pages, lead forms, and blogs in-house with deco

How Grupo Technos's e-commerce team brought landing pages, lead forms, and blogs in-house with deco

Grupo Technos operates four e-commerce brands with two people on the frontend team. When an invitation to Rio Fashion Week arrived on a Thursday, the e-commerce manager built the landing page herself by Friday lunch, in two hours, using deco's developer agent.

Lucas Ribeiro
Lucas Ribeiro
May 27, 2026
How nk store Built a Website That Reflects their Brand

How nk store Built a Website That Reflects their Brand

nk store had 28 years of luxury brand history, seven stores designed as experiences, and an e-commerce site that didn't carry the identity. They redesigned it on a headless CMS with a reusable section library. Internal NPS hit 98. Revenue broke records.

Lucas Ribeiro
Lucas Ribeiro
March 20, 2026
How Brazil's Largest HRTech Built an AI Assistant That Speaks Their Culture

How Brazil's Largest HRTech Built an AI Assistant That Speaks Their Culture

Gupy had 700 employees, scattered knowledge, and a Slack channel that was drowning their People team. They built Guta, an AI assistant embedded in Slack that pulls from their entire knowledge base and answers in their own cultural voice. Here's what they learned.

Lucas Ribeiro
Lucas Ribeiro
March 13, 2026
How SuperFrete Uses AI Agents to Scale Without Scaling Headcount

How SuperFrete Uses AI Agents to Scale Without Scaling Headcount

SuperFrete deployed two AI agents, one for fraud detection and one for customer support, and saw fraud detection drop from 7 days to minutes, support costs fall 4x, and customers who prefer the AI over humans.

Lucas Ribeiro
Lucas Ribeiro
March 6, 2026
From Epiphany to Zap: Why I Decided to Add an AI Agent Inside WhatsApp — and How You Can Do the Same in Three Clicks

From Epiphany to Zap: Why I Decided to Add an AI Agent Inside WhatsApp — and How You Can Do the Same in Three Clicks

This isn’t a marketing post. It’s a logbook about the obsession of putting artificial intelligence where it truly makes sense: inside the app we all open dozens of times a day.

Dex
Dex
May 30, 2025