Deco Day 2025 @ SP Tech Week

During SP Tech Week, Deco Day brought together more than 400 participants — both in person and online — to discuss the future of software development in the age of artificial intelligence.

The event took place at the AWS GenAI Loft and featured a diverse agenda, including:

• Launch of deco CMS – The Context Management System

• Panel: How to Build AI-Native Startups

• Panel: Community as a Strategy and the impact of AI on entrepreneurship

• Mangabeira Unger: AI and the Future of Brazil

Launch of deco CMS

Opening the event, deco co-founder and CEO, Guilherme Rodrigues, presented a panel covering:

deco Context

Founded in mid-2022, deco had its first store in production in 2023, and currently processes 500 million pageviews per month, serving leading brands such as Farm, Casa & Video, Fila, Osklen, and hundreds of others.

Guilherme emphasized that deco has always aimed to solve the challenge of building complex software, as the Headless CMS (Content Management Platform) originally was, relying on 3 pillars:

• Simplification

• Collaboration

• Ecosystem

Impact of AI on Software Development

Powerful LLM models for code generation, such as Anthropic's Sonnet 3.5, made code generation extremely cheaper, ushering in a new era of Vibecoding.

This fundamental change has meant that software that previously had to serve large masses because it was costly can now be made in a granular and tailor-made way.

Agentic software, made with AI and using AI at its core, is much cheaper and at the same time more valuable. However, as generating code is only one of the challenges of deploying a complete software into production, we now have a graveyard of beautiful demos that will never go live.

To cover the gap between a proof of concept, developers need to integrate dozens of other vendors into their solution to launch securely.

deco CMS Introduction

In this context, deco CMS emerges as a response to the new paradigm: an open-source admin to create, evolve, and govern all of a company's internal AI tools from day one.

Again, a challenge solved on 3 fronts:

• Simplification: everything in one place

• Collaboration: developers and business users in harmony

• Ecosystem: implementation partners and educational content

Deco's different brands, such as deco.cx, webdraw, and deco.chat, cease to exist. Now there's only a single product: DECO.

This new CMS, instead of managing content, is now a Context Management System that organizes the right context for artificial intelligence to be productive, efficient, and, itself, generate the necessary content.

[demo] deco CMS Notebook App

Luciano Júnior, deco co-founder, demonstrated a specific use case using the "Notebook" application, creating on the same screen, a software that:

• Integrates with Shopify

• Analyzes the quality of product descriptions

• Activates an AI, via chat, to propose copy improvements

Real Cases of Agentic Software

Following, real cases of agentic software developed by the deco team in partnership with their design partners such as Gupy, Instituto Libertas, Superfrete, Farm Rio, and LiveMode (CazéTV) were presented.

The latter, in particular, had its solution detailed, consisting of:

• AI Scrapper

• AI Copy Agent

• AI Template Selection Agent

• AI Figma Filling Agent

Finally, Carolina Bezerra, responsible for the LiveMode project, spoke a little about the challenge and impact of the solution.

[demo] deco.cx is now deco Sites App

Closing the content of the deco CMS launch, a demonstration was given by deco engineer, Guilherme Tavano, on how the original Headless CMS product (deco.cx) now becomes an application within the deco CMS called deco Sites.

With the solution for creating and managing websites now being AI-First, the demonstrated AI Agent was able to autonomously:

• Integrate a store with VTEX

• Correct a JavaScript error from the observability tool

• Create a new component from an on-brand Figma

To gain deco CMS early access, join our AI Agents workshop: https://luma.com/x4wmpyp8

To become official deco partners, you can certify your developers at our upcoming https://deco.camp

Panel: Building AI-Native Startups

Three founders of AI-Native startups were invited to discuss the challenges and opportunities of entrepreneurship within this space. The panel, moderated by Rafael Crespo (baby), deco co-founder, featured:

• João Paulo Martins, founder and CTO of Advolve.ai

• Rafael Tinoco, founder and CTO of Arvo

• Claudio Franco, founder and CEO of Tivita.

Among the many topics covered, highlights include:

• Challenges of using AI in production and at high scale

• Go-To-Market and pricing strategies

• Scarcity and attraction of talent

Panel: Community, Micro-SaaS, and SMB

In the next panel, moderated by Leandro Borges, Head of Growth at deco, three other founders of companies based on communities and with a direct impact on individual entrepreneurship and small businesses were invited. Present were:

• Daniel Lima, founder and CEO of Abacatepay

• Bruno Okamoto, founder of the Micro-SaaS Community and Pixel Educação

• Davi Holanda, founder and CEO of Jota

Among the various topics addressed, highlights include:

• Creating communities as a product development strategy

• AI as a window of opportunity for entrepreneurship

• The future of SaaS and the opportunity for micro-SaaS

Keynote: AI and the Future of Brazil

Closing the event, Guilherme Rodrigues, co-founder and CEO of deco, interviewed professor and philosopher Roberto Mangabeira Unger. The central proposal articulated is that Brazil should assume global technological leadership with innovation and audacity.

The main foundations of Mangabeira's thesis are that it is possible to create an inclusive knowledge economy, in which AI complements human imagination, empowering small businesses and self-employed entrepreneurs.